BRANDING
BRAND IDENTITY
While at ITE, I wrote the brand guidelines for the Breakbulk portfolio, which includes four distinct global events and a magazine. As part of this process, I also redesigned the Breakbulk logo. Writing brand guidelines was a natural extension of my previous experience setting publication styles.
It was an engaging challenge to pull all the pieces together into one cohesive identity, while maintaining the unique value proposition of each event.
DIGITAL ADS
Tailgate Giveaway
This promotion for a giveaway at an expo in Houston ran for a primarily U.S.-based audience. In addition to the ad layout, I designed the emblem at the top.
Online Event Guide
In this ad, I added a Gaussian blur to the background image and a light drop shadow to the foreground elements to give the illusion of depth.
Bier Garten
This sponsored piece was designed to promote a popup bier garten onsite at an expo in Germany. I customized the typography of the words "Bier Garten."
Land & Sea Contest
For the background of this photo contest ad, I needed a graphic that would also work well on the physical display where we showed all the photo entries.
Breakbulk on the Rise
When space in a Web ad is limited, layering photos in the background can add texture. I designed the Breakbulk on the Rise logo, as well as the ad.
Advance Pricing Alert
A slight gradient behind the words "Advanced Pricing" adds an extra pop of visual interest to this event registration promo.
SOCIAL GRAPHICS
Tax-free Weekend
This graphic ran on the St. James Episcopal School Facebook page a month before the 2018-2019 school year began, as a reminder to parents that the supply list was ready to download.
St. James School Mission
This early Facebook graphic was designed to set the tone for St. James School's identity, create shareable buzz, and populate the new Facebook feed with content.
Unplugged Webinar
We ran ads to promote the "Breakbulk Sessions" webinar series on social media, on our website, in our in-house magazine and as a banner ad in our weekly newsletter.
Spring Break
St. James Episcopal School needed some simple, friendly communication to remind prospective parents that the office was closed the week after Easter.
Merry Christmas
Simple, clean and pretty – a lovely message of cheer to keep the Breakbulk organization connected with clients during the busy holiday season.
Conference Session
This graphic is part of a series of promotional social media pieces for the Breakbulk Asia 2019 conference, all with similar formatting for brand consistency, but with varying background images.
INVITATIONS & FLYERS
Executive Summit
This invitation, targeted to busy executives with many demands on their time, needed to show potential attendees that we were creating a must-attend event. We conveyed that message by creating a detailed, highly polished invitation layout, and by including key program information that highlighted the topics up for discussion and the panelists who would be in attendance.
Tailgate Giveaway
The final day of an expo is liable to suffer from attendee fatigue, but a well-timed promotion can keep up the energy on the exhibition floor. At an expo in Houston that took place during the fall, a tailgate promotion fit the bill perfectly. I created pre-event and onsite graphics, including ballot boxes and column wraps, with "Tailgate Giveaway" branding to generate a celebratory mood.
Exhibitor Lineup
The event director for Breakbulk Europe wanted a graphic to showcase the sheer size of the event, which featured more than 500 exhibitors across four exhibition halls. We developed a concept that played on the idea of a festival poster, but one that could be easily updated throughout the year as the exhibitor lineup evolved. A simple blue-to-white gradient added an extra dimension of visual interest.